THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIESThese quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products....
By Linda Richardson
Series: The McGraw-Hill Professional Education Series
Paperback: 64 pages
Publisher: McGraw-Hill Education; 1 edition (February 14, 2003)
Product Dimensions: 6 x 0.2 x 9 inches
Amazon Rank: 3365172
Format: PDF Text TXT ebook
Love this to the point book. I read it every time I prepare for a major pitch, and I have ever since my career training at the CIB.