Perceived Value in the Ride-Hailing Transportation Sector in Indonesia

With the rise of ubiquitous global ride-booking apps such as Uber, Lyft, and others, what do we really know about consumers’ mindsets in the repeated utilization of using app-based taxi services? This book uses an empirical analysis on ridership in Jakarta, Indonesia. As the largest economy in Southeast Asia, Indonesia has diverse forms of public and ride-hailing transportation. The book positions value creation capabilities of ride-hailing apps ...

By Alexander Wollenberg
Paperback: 224 pages
Publisher: Scholars' Press (June 28, 2017)
Language: English
ISBN-10: 9783330652897
ISBN-13: 978-3330652897
ASIN: 3330652896
Product Dimensions: 5.9 x 0.5 x 8.7 inches
Amazon Rank: 5121997
Format: PDF ePub TXT book

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