To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that ca...
By Rick Crandall
Paperback: 368 pages
Publisher: McGraw-Hill Education; 2 edition (October 31, 2002)
Product Dimensions: 6.9 x 0.9 x 9.8 inches
Amazon Rank: 533654
Format: PDF Text TXT ebook
I read this book after being promoted to Product Manager. I was hoping to get more insight and do my job better, but it was too poor in some aspects.The book is good, but not so good, unless you haven't heard of marketing before.Anyone with a little