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Catalog A Study of the Impact by Comparison-Shopping Agent in Online Shopping
 A Study of the Impact by Comparison-Shopping Agent in Online Shopping PDF ePub book

A Study of the Impact by Comparison-Shopping Agent in Online Shopping

Consumers who use interactive Web applications called product comparison agents (PCAs) may be overwhelmed by information and decisions to make, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of “choice overload.” Two experiments were designed to test the choice overload hypothesis. Eight choice tasks of different size were presented to subjects. By observing the decision quality, decision time, and decision...

By Yun Wan
Paperback: 140 pages
Publisher: Scholars' Press (February 21, 2014)
Language: English
ISBN-10: 9783639711073
ISBN-13: 978-3639711073
ASIN: 3639711076
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Format: PDF ePub TXT ebook

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Consumers who use interactive Web applications called product comparison agents (PCAs) may be overwhelmed by information and decisions to make, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of “choice overload.” Two experiments were designed to test the choice overload hypothesis. Eight choice tasks of different size were presented to subjects. By observing the decision quality, decision time, and decision...
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